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John Holbo - Editor
Scott Eric Kaufman - Editor
Aaron Bady
Adam Roberts
Amardeep Singh
Andrew Seal
Bill Benzon
Daniel Green
Jonathan Goodwin
Joseph Kugelmass
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Past Valve Book Events

cover of the book Theory's Empire

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cover of the book The Literary Wittgenstein

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cover of the book Graphs, Maps, Trees

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cover of the book How Novels Think

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cover of the book The Trouble With Diversity

Event Archive

cover of the book What's Liberal About the Liberal Arts?

Event Archive

cover of the book The Novel of Purpose

Event Archive

The Valve - Closed For Renovation

Happy Trails to You

What’s an Encyclopedia These Days?

Encyclopedia Britannica to Shut Down Print Operations

Intimate Enemies: What’s Opera, Doc?

Alphonso Lingis talks of various things, cameras and photos among them

Feynmann, John von Neumann, and Mental Models

Support Michael Sporn’s Film about Edgar Allen Poe

Philosophy, Ontics or Toothpaste for the Mind

Nazi Rules for Regulating Funk ‘n Freedom

The Early History of Modern Computing: A Brief Chronology

Computing Encounters Being, an Addendum

On the Origin of Objects (towards a philosophy of computation)

Symposium on Graeber’s Debt

The Nightmare of Digital Film Preservation

Richard Petti on Occupy Wall Street: America HAS a Ruling Class

Bill Benzon on Whatwhatwhatwhatwhatwhatwhat?

Nick J. on The Valve - Closed For Renovation

Bill Benzon on Encyclopedia Britannica to Shut Down Print Operations

Norma on Encyclopedia Britannica to Shut Down Print Operations

Bill Benzon on What’s an Object, Metaphysically Speaking?

john balwit on What’s an Object, Metaphysically Speaking?

William Ray on That Shakespeare Thing

Bill Benzon on That Shakespeare Thing

William Ray on That Shakespeare Thing

JoseAngel on That Shakespeare Thing

Bill Benzon on Objects and Graeber's Debt

Bill Benzon on A Dirty Dozen Sneaking up on the Apocalypse

JoseAngel on A Dirty Dozen Sneaking up on the Apocalypse

JoseAngel on Objects and Graeber's Debt

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Wednesday, June 06, 2007

Uh-Oh Logo

Posted by Adam Roberts on 06/06/07 at 02:18 AM

The UK media this morning is full of mocking outrage about the new logo for the 2012 London Olympic Games.  £45 million £400 000, it cost.  And what does £45 million £400 000 buy you?  This:

This logo was unveiled yesterday.  By today ‘an online petition calling for it to be scrapped has more than 25,000 signatures and over 3,200 messages have been posted on the BBC Sport website’, says the, er, BBC Sport website.  ‘It looks,’ says one of these latter message posters (called ‘NewLogoHater’, which is either a fantastically serendipitous surname or else an alias), ‘as if the 80s has thrown up into 2012.’ My first thought on seeing it on yesterday’s news was that it looked like a crunkily jigsawed pink swastica (I see today that b3ta anticipated me on that one).  Then somebody on Radio 4 said that it reminded them of ‘Lisa Simpson fellating a stranger’, and once that interpretation was mooted it drove out all possible other interpretations from my brain.  Now when I look at it that’s all I can see.  This is a logo that is saying ‘come to the London Olympics in 2012! It’ll be a wonderful experience, not unlike Lisa Simpson fellating a stranger!’ I don’t believe that’s the message the British Olympic committee wanted to put out.

The moral of the story, I suppose, is that if you are designing a logo, make it as unlike a Rorschach inkblot test as possible.  Swoosh, good.  Golden arches, fine.  Cartoon character performing intimate act, less so.


Comments

How odd that you and I would cross-post about weird synaesthetic responses to things. (My God, it does look like Lisa Simpson.)

By John Holbo on 06/06/07 at 03:49 AM | Permanent link to this comment

You wouldn’t describe this post as ‘potentially philosophically substantive’, though, would you.

By Adam Roberts on 06/06/07 at 04:10 AM | Permanent link to this comment

Rorschach tests can be very philosophical, surely. See here.

By John Holbo on 06/06/07 at 04:19 AM | Permanent link to this comment

45 million pounds? That’s insane, may I say. How could it have possibly cost that much? Couldn’t they have just run a contest (prize 50,000 pounds) and voted on the winner?

By John Holbo on 06/06/07 at 04:22 AM | Permanent link to this comment

Man, I’m totally not seeing it.

By David Moles on 06/06/07 at 04:44 AM | Permanent link to this comment

These corporate logos don’t come cheap, you know.

To be fair, I assume that the £45 million was for the whole package: logo, website, launch ceremony before the world’s press, jazzy little film bigging-up London etc.  Unfortunately this latter was so jazzy it caused photosensitive epilectics to have seizures and has had to be dropped sharpish.  All in all not a good day for the British Olympic Committee.

By Adam Roberts on 06/06/07 at 04:44 AM | Permanent link to this comment

According to an article in the Telegraph, the new logo costs £400,000, not 45 million, and was paid for with private money.  Not that that makes it less atrocious. 

link

By on 06/06/07 at 05:00 AM | Permanent link to this comment

45 million, 400 thousand.  Pooh-pooh, no difference at all.

By Adam Roberts on 06/06/07 at 07:02 AM | Permanent link to this comment

And now The Valve and YesButNoButYes converge on a Simpsons sex simile....

By The Constructivist on 06/06/07 at 12:42 PM | Permanent link to this comment

I think it has more of a universal appeal to it.  I don’t see 80’s in it.  But. . .it will probably be changed because of all the complaining (and cost another small fortune to do it).  Its just probably a little more artsy than what the average person is used to.

By Don on 06/06/07 at 01:31 PM | Permanent link to this comment

Took me a bit to see it, but now that I do, you’re right, it’s all I can see… Interesting mental image, but not one I need to be reminded of every time I turn on the Olympics.

By on 06/06/07 at 01:52 PM | Permanent link to this comment

I can try and help (if it’s help seeing Lisa Simpson give a bj that you want):
Ok, Lisa and the dude are in profile, and her head has the olympic logo, and his forearm says london. Why is london all lowercase? That adds insult to injury.

By on 06/06/07 at 02:36 PM | Permanent link to this comment

It looks like a fractured swastika. Is this meant to portend a redux of the Berlin Games? Will Israel be invited?

By on 06/06/07 at 02:39 PM | Permanent link to this comment

Surely this can’t be as bad as what Making Light linked to as one of the most unfortunate logos of all time—which, I have to admit, would be a great logo for a mad scientist who likes to graft extra appendages onto people.

By on 06/06/07 at 04:56 PM | Permanent link to this comment

it is the ugliestm weirdest logo I’ve ever seen. And the 2012 doesn’t come across at all. Or am I supposed to do some Tangram with it first? Please, please change it!

By on 06/06/07 at 06:40 PM | Permanent link to this comment

The Sydney 2000 logo looked like an angry chicken…

http://en.wikipedia.org/wiki/Image:Sydney_2000_Logo.svg

By on 06/07/07 at 12:43 AM | Permanent link to this comment

This logo makes you wish the French had won the bid. I’m sure they would have come up with a logo expressing some class and grandeur instead of this icomplete jigzaw puzzle for three-year olds.

By on 06/07/07 at 05:31 AM | Permanent link to this comment

Anyone awake? I’m taking my orals in 14 hours. Should I go to sleep or study all night?

And does anyone know anything about Rabelais? I’m thinking everyone has that one book on their orals list they just say fuck it and dont read. For me that’s Pantagruel. Of course I’ll probably get ten questions about it. FUCK YOU RABELAIS

ok, back to comparing the Filostrato and the Troilus...tick tock, tick tock

By on 06/08/07 at 12:38 AM | Permanent link to this comment

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